About Us

Margaretriver.com - Official Tourism site of the Margaret River Wine Region

The Augusta Margaret River Tourism Association Inc. is an innovative, progressive trade association with a network of over 450 members. The Association is a focused, cohesive organisation with high values fostering excellence in sustainable tourism. The Augusta-Margaret River Tourism Association (Inc) is a not for profit organization with a Committee of Management elected by the membership. Our mission is to maximize the benefits of tourism for the region.

The Association provides information to visitors and bookings for accommodation, tours and attractions. It works closely with its members to provide visitors with a wide variety of activities. We support two visitor centres, the Margaret River Visitor Centre and the Augusta Visitor Centre, offering a wide variety of services and activities. Our centres enjoy over 250,000 visitors per year. Some 300 telephone inquiries are handled by our expert staff each day. Both visitor centres are part of the Western Australia Tourism Commissions Visitor Centre Network.

 Other assets include CaveWorks, a world-class caves management and visitor facility; three world-class show caves, the Jewel, Mammoth and Lake Caves; a lighthouse recreational facility at Cape Leeuwin Lighthouse Precinct. The Association’s most recent development is the fabulous new Margaret River Wine Tourism Showroom. The Showroom is located in the Margaret River Visitor Centre building on the main street of Margaret River and provides visitors with the most current news on wine tourism activity in the region.

Our pro-active Marketing & Promotions Department provides the intrastate, national and international marketplace with a constant stream of publicity and information material regarding the region. It also supports, and provides for one of the busiest media visitation schedules in the country.