Wine’s a funny thing – so much is invested in marketing mystique and selling a story, some producers sometimes get passed by in the wine media. And when you’re located in one of the most remote wine regions on the planet, it’s easy to get skipped over.
Some of Australia’s larger operators are more or less driven by their marketing departments but (happily) in ‘Margs’ it’s a bit more owner/operator oriented. Some choose to focus solely on the myriad tasks associated with running a vineyard, winery and cellar door. Others might lack the time, resources or nous to court parts of the wine media. Some, perhaps rightly, find aspects of self-promotion a bit distasteful and fear being considered boastful. And in truth telling the world how great you are in a crowded marketplace can be a bit wearing.
Happily, for those of us on the other side of the counter, this often translates to flat out bargains and the distinct thrill in tracking down a hidden gem and presenting it to those who think they really know their way around the wines of a region or indeed Australia. There are plenty of said gems in the region, and here’s just a few producers you may have missed.