The Augusta Margaret River Tourism Association (AMRTA) is a self-funded, not for profit, membership-based organisation that represents more than 500 local tourism businesses. The Association is an innovative and cohesive organisation with high values fostering excellence in sustainable tourism, visitor servicing and destination promotion. A nine-member Committee of Management elected by the membership oversees operations.
The Association provides information to visitors and bookings for accommodation, tours and attractions. It works closely with its members to provide visitors with a wide variety of activities.
If you would like to contact one of our management team members, visit the AMRTA Management Team page.
We manage both the Margaret River Visitor Centre and the Augusta Visitor Centre, offering a wide variety of services and activities. Our centres welcome over 285,000 visitors per year. Some 300 telephone inquiries are handled by our expert staff each day. Both visitor centres are accredited with the Tourism Council of Western Australia.
In addition the AMRTA operates Be Tempted Margaret River, based in London Court, Perth. This shop not only offers information and tour booking but stocks a range of Margaret River delicacies which can be gift boxed or purchased individually for that little taste of down south.
Caves and Lighthouse
The AMRTA manages four of Western Australia’s most extraordinary attractions: Jewel, Lake and Mammoth Caves and Cape Leeuwin Lighthouse. A range of cafe, retail and interpretive facilities are available at each site.
The AMRTA has developed a five year strategic plan to guide our activities and priorities over the next five years. The strategic plan was developed on the foundation of wide consultation with members, community stakeholders, visitors to the region, staff and the Committee of Management. It relied upon both national and international industry research and drew upon the operational experiences and historical performance of the Association.