About Us

The Margaret River Busselton Tourism Association

The Margaret River Busselton Tourism Association (MRBTA) was established on 1 July 2015 and is the product of two previously competing entities, the Augusta Margaret River Tourism Association (AMRTA) and Geographe Bay Tourism Association (GBTA). These two award winning associations have over 50 years’ experience in destination marketing, visitor servicing and natural and historical asset management. They have been consistently recognised at a national and state level for their contributions to the tourism industry.

The formation of the MRBTA marks the beginning of a new era in tourism for the Margaret River Region. It is not for profit incorporated association with more than 820 members, governed by a Board of nine Directors. The MRBTA operates six tourist attractions – Lake Cave, Mammoth Cave, Jewel Cave, Ngilgi Cave, Cape Leeuwin Lighthouse, Cape Naturaliste Lighthouse – and manages ground handling at Busselton Regional Airport. With the funds generated, it operates visitor centres in Busselton, Dunsborough, Margaret River and Augusta, and markets the destination to intrastate, interstate and international visitors.

Learn more on our Corporate website.