Place of cowara birds (and cows!)




This quirky, picturesque little town has humour and cheek at its roots.

The locals call it ‘Cowtown’ and if you like a bit of fun and uniqueness you’ll be in your element here.

There are plenty of things to do in Cowaramup. Have your photo taken with the 42 life-sized fibreglass Friesian cows and calves that have taken over the town and wander the streets, parks and shops. Get the kids to look for Molly Moo Cow, hidden in their spots and adults will have a chuckle at the ‘Roast on a Post’ – a local artist’s tongue-in-cheek imitation of Laurance Winery’s ‘Chick on a Stick’.

After seeing some of these top Cowamarup attractions, browse (and taste) your way around the village with gourmet purveyors, authentic organic wine, wine centre, delicious fudge, cafés and the locally grown meat and vegetables on offer. There’s unique giftware, local artworks and handcrafted soaps too!

Wineries, breweries and awesome places to stay are found in the wine country in Your Margaret River Region surrounding the town.

Although small, Cowaramup has proved itself mighty in its attempts at world record breaking. The town has hosted the world’s largest public art event, as well as the world’s largest gathering of people dressed as cows!

Our Top 5 Things to Do in Cowaramup

1. We love how the town itself is completely cow-themed – and if you love the cows, come back for their birthday event, Deja Moo, held annually in July.

2. Wine and beer tasting at great wineries and craft breweries.

3. Sampling locally-made nougat, chocolate, ice cream, fudge, olive oil and fresh produce.

4. Cowaramup Bay in Gracetown – a calm swimming beach which is dog and kid friendly with epic surf breaks.

5. Ride into town on the Rails to Trails track which runs all the way from Cowaramup to Margaret River.

The ‘Cowaramup Sunday Sundowners’ family concert series takes place in February each year. Bring along your dancing feet and an esky of your favourite Margaret River produce. See our event calendar for listings.

History of Cowaramup

As you drive into Cowaramup you’d be forgiven for thinking that the town was named after its love of cows or its dairy history. But the town was actually named by the local Aboriginal people, meaning place of the cowara bird, a purple crowned lorikeet.

The first grapes were grown in the area by Mr Jimmy Meleri sometime before 1917 when he produced his first wine and sold bottles at local dances.

The town originated from the Group Settlement Scheme in the 1920’s and was gazetted in 1925. It was predominantly a timber town from the 1930’s and moved into agriculture with the first flock of sheep introduced in 1934 and the first herd of cattle introduced in the 1960’s.

In 1967 the first commercial vineyard was established by Dr Cullity and named Vasse Felix Estate. Today nearly 5,500 hectares of the region is under vine with 215 growers (including Vasse Felix).

The town was overrun in 2012 by 42 life-sized fibreglass Friesian cows and calves and the town gained Guinness World Record status in 2014 for the “largest gathering of people dressed as cows.” 1352 people in fact!

Cowaramup – it’s all about the vine (and the bovine!!)

The first house made of split logs in Cowaramup, 1925

Cowaramup Accommodation

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Insiders’ Information

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Cowaramup’s location near the centre of Your Margaret River Region makes it a great base for exploring. Find the perfect place to stay in Cowaramup.

Leisure & Family

There are so many family-friendly things to do in and around Cowaramup. See our full list of activities.

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Find out how to taste your way around with our list of gourmet producers and markets.


Contact Your Margaret River Region experts 7 days per week. Email or call (08) 9780 5911

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