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Margaret River is renowned as a mecca for talented artists and creative people which is why CowParade Margaret River 2010 was very moo’ving! The world’s most famous public art event spent four incredi-bull months grazing throughout the Margaret River region from March to June 2010.
CowParade Margaret River was a free event for art, charity and fun!
As part of this event more than 100 talented artists/art groups transformed life-sized fibreglass cows into ‘moo’ving’ pieces of art and put on public display at iconic attractions and local businesses.
While CowParade has been held in over 70 cities around the world including ‘udderly’ fabulous destinations such as Paris, Tokyo, London and New York, each event is unique. The cow sculptures do not change from event to event, but local artists are challenged by the works of previous CowParade artists and inspired by their own cultural contexts and personal vision of what a cow should look like.
Margaret River was the first region EVER to host the event and it was a moo-vellous success. More than 65,000 visitors enjoyed the Cow Trail and the Cow Charity Auction raised $437,000 for local community groups, charities and regional special projects.
CowParade Margaret River was the proud winner of the Gold Medal at the 2010 WA Tourism Awards in the Major Festivals and Events category!
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