Drug Aware Margaret River Pro 2014
The top 32 ranked male and top 18 ranked female surfers in the world will descend upon the Margaret River Region to surf its world-class waves in April.
The event is expected to see thousands of spectators flock to Surfer’s Point in Prevelly to watch the world’s best surfer’s take on the famous Margaret River Mainbreak, and an unprecedented level of media attention will showcase the event to the rest of the world.
Augusta Margaret River Tourism Association CEO Pip Close said the event was rapidly gaining international exposure and this year’s World Championship Tour status would be sure to attract even more spectators.
“The Drug Aware Pro is an outstanding sporting event for the Margaret River Region, and elevation to WCT status now brings Margaret River in line with 10 of the top surf locations in the world, including Hawaii’s Banzai Pipeline and Teahupoo in Tahiti.
“The Margaret River Region has a long history of surfing and really does offer some of the best surfing conditions in the world, so it’s extremely exciting that the Drug Aware Pro is now on the world tour.
“The region already has a reputation as a world-class tourism destination and now it is recognised as a world-class surfing destination,” said Ms Close.
National and international media coverage is also expected to double from last year to an estimated media equivalency value of $50 million.
The guaranteed participation of elite surfers is a huge drawcard for the media, visitors and locals, and will provide unparalleled exposure which will ultimately be very positive for the region.
The WCT upgrade also ties in with the $4 million upgrade of facilities at Surfers Point funded by the Royalties for Regions’ Supertowns initiative.
The State Government supported Surfing WA’s bid for WCT status through Eventscorp and with additional funding from Royalties for Regions’ Regional Events Program.
The 2014 Drug Aware Margaret River Pro will be held at Surfer’s Point, Margaret River, from April 2nd to 13th.
To book your accommodation for the 2014 event visit www.margaretriver.com
– Surfers Point Road, Prevelly, Western Australia, Australia